Our Corporate Identity
The unveiling of our logo marks yet another significant milestone in management’s ongoing drive towards re-engineering and repositioning Eterna to deliver exceptional value to our stakeholders. The change in logo is a manifestation of change across the Company, affecting our focus, drive and performance.
The three sails of our logo represent our planned integration in the oil sector – upstream, midstream and downstream
- Sails were chosen as our symbol because sailing is about harnessing natural resources for movement and the adventure of crossing boarders. There is a sense of freedom and timelessness which comes with sailing and which reflects aspects of the Eterna spirit
- The Border around the logo conveys stability that Eterna now has. It is a company which has had experiences from which it has drawn, resulting in a stronger, better grounded company
- The colours of the logo are yellow, orange and green, a vibrant combination deliberately chosen to demonstrate the energy and vision of the company as well as its concern for the environment
- The name is written using a type face which is attractive, yet simple. The use of small ‘e’ for Eterna shows the youthful, innovative and informal company that it is