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Management Team





Olabanjo Alimi

Chief Operating Officer

Olabanjo was educated at Bayero University, Kano where he earned a Bachelor of Science degree in Economics in 2002.

He started his career with a stint in advertising with the revered Troyka Group in the mid 2000’s before joining Total Nigeria Plc in 2007 where he worked as a Retail Sales Executive and then with Total Outre Mer (Paris) to reposition the non-fuels business covering the south-western region

He has close to two decades of work experience with industry leaders in chosen fields, with some of them spent in executive capacities across Oil and Gas and Technology. His expertise and interests lie in re-imagining business models for growth and scale, mostly leveraging technology. This led him to getting certified in Driving Strategic Innovation and Business Development at Lagos Business School in 2018, followed by courses in Disruption and Digital Transformation from the University of Cambridge and Innovation of Products and Services from the Massachusetts Institute of Technology (MIT), both in 2020.

Olabanjo started his career with a stint in advertising with the revered Troyka Group in the mid 2000’s before joining Total Nigeria Plc in 2007 where he worked as a Retail Sales Executive and then with Total Outre Mer (Paris) to re-position the non-fuels business covering the south-western region. In 2012, he moved to Oando Marketing Plc (Now OVH Energy Marketing Limited) where he held several managerial roles in the Sales unit including Retail Manager, Regional Manager and Network Development Manager – a role that availed him the opportunity of functioning as the company’s growth manager with responsibility for growing footprint, improving controls as well as customer experience in over 400 points of sale across the country.

In 2017, he became founding Head of Sales and Marketing and functioned as Managing Director of Vehicon, the auto service and aftermarket business, at ENYO Retail & Supply Limited, a downstream player in Nigeria utilizing technology to simplify and optimize fuels retailing, where he grew the business to a sales force of over 7,000 and national retail market share to over 2%, in addition to playing a key role in pivoting the business model into the most margin efficient in the Oil & Gas sector in only 2 years.

He later became the Head of Corporate Planning & Strategy where he led data driven product development, strategic partnerships and government relations in addition to serving as consultant, coordinator and program leader across a broad range of projects, committees and initiatives, both supporting and representing the CEO. His roles at ENYO accorded him executive responsibilities and influence in addition to Board level exposure.

In 2020, he co-founded and sits on the board of Hoota Technologies as a non-executive director. Hoota is an innovation company fashioning value-driven technology to create efficiencies in the hospitality industry.

He joined Eterna PLC in May 2021 as Chief Operating Officer.